Posted on December 20, 2019

Azur Lane: Crosswave Preview Trailer

Commanders! Prepare for the Joint Military Exercise! The 3D action shooter game, Azur Lane: Crosswave, will launch physically and digitally on the PlayStation®4 in North America and Europe and on Steam® in February 2020. The Steam version will include Japanese, Traditional Chinese, and English subtitles.

Azur Lane, the original mobile app game released in China in 2017 for iOS and Android platforms, reached critical acclaim in China and Japan, hitting five million players within its first four months. In Azur Lane: Crosswave, the PS4 and Steam version of this game uses the Unreal Engine and recreates the beloved Azur Lane character designs in the style of cel-shaded 3D graphics!

Preorders for the Limited Edition are still available at our store, click on the images below to find out more:



Preorders for the Commander's Calendar Edition are also available:

Azur Lane: Crosswave - Commander's Calendar Edition


Click on the images below to check out our Azur Lane: Crosswave merchandise: Chibi Charms, Charms, and Acrylic Standees featuring your favourite ship girls!

Azur Lane: Crosswave - Chibi Charms

Azur Lane: Crosswave Charms

Posted in Announcement, Azur Lane, Azur Lane: Crosswave, Idea Factory International, Iffy, Limited Edition, Merchandise, News, News Flash, PS4, Trailer

New Screenshots from Arc of Alchemist - Explore the Base and its Facilities!

Posted on December 13, 2019

Arc of Alchemist Screenshot - Base - Campsite

The release date of the desert-filled Arc of Alchemist is coming fast, so we would like to share some more tips and screenshots with you from the game!


Here are some screenshots of the Base, which you can use to prepare for the long journey ahead of you. Here you can set party formations, train, construct buildings, and heal.

Arc of Alchemist Screenshot - Base

It's also possible to select from a wide range of facilities to help strengthen your party members. For example, create a Maintenance of Weapons Facility to unlock powerful weapons for battle!

Arc of Alchemist Screenshot - Base


You can also strategise on how you want to lead your party by changing their tactics. By default, your squad is set to "Free Will" where they will fight and/or defend as needed. However, you can customise their AI commands to attack the same target you're hitting or even have them play more passively. Players can also equip specific item sets that specialise in things like farming for materials or battling tough enemies.
Arc of Alchemist Screenshot - Tactics


Players will need to buy new items as they progress through the Desert of Beginnings and failing to do so will have major consequences. As you explore, you will encounter an abundance of items that you can sell to get currency. Grab all the items you can, as you will need to upgrade a variety of things with money, including the expansion of your base, attaining stronger weapons, and boosting specific stats for each character!

Arc of Alchemist Screenshot - Buy Items


Training is a vital feature where all the playable characters can learn new skills and upgrade them. Learning and upgrading skills will also cost in-game currency, so check your balance before spending.

Arc of Alchemist Screenshot - Training


Posted in Arc of Alchemist, Idea Factory International, Iffy, News, PS4, RPG, Screenshots

Azur Lane: Crosswave - Commander's Calendar Edition coming to retailers across Europe in 2020 - Pre-orders available tomorrow!

Posted on December 09, 2019

Azur Lane: Crosswave – Commander’s Calendar Edition

Commanders, raise the anchor and get ready to set sail! 

We’re happy to announce that the Azur Lane: Crosswave - Commander's Calendar Edition will be coming to retailers across Europe in Early 2020. If you would like to order from our online store, pre-orders will be available at noon (GMT) on Tuesday, 10th of December, 2019!

The Commander’s Calendar Edition will include the Azur Lane: Crosswave game for PlayStation4® , a Collector’s Box, a Reversible Cover Sleeve, and a beautiful 12 page Art Desk calendar featuring your favourite ship girls.

The Commander's Calendar Edition will be available only while stocks last.

Posted in Announcement, Azur Lane, Azur Lane: Crosswave, Idea Factory International, Iffy, News, Online Store, PS4

Explore the Desert of Beginnings in Arc of Alchemist™!

Posted on November 28, 2019

Arc of Alchemist Screenshot - Exploration


 The desert-filled RPG Arc of Alchemist™ will be heading to Europe on January 31, 2020, but we would like to share some screenshots and more exciting details about it with you while you wait!

Use the Powerful Lunagear to Navigate Through the Trap-filled Desert!

The Lunagear is a special device assembled with ancient technology. Only Quinn is capable of using it, and by incorporating "Orbs", its wearer can control the elements: Fire, Water, Wind, and Earth. The Lunagear corresponds with whichever Orb is equipped. With the Fire Orb, you can summon fire to damage enemies; with the Earth Orb, a slab of rock to form a barrier against damage. Use these different Orb elements to solve various puzzles in the Desert of Beginnings. Certain puzzles will require players to combine two elemental Orbs to progress, so experiment with the different possibilities!

Form a rock wall for defence with the Earth Orb!

Protruding Walls, Hidden Spike Traps & Other Mechanical Gimmicks - Don't Let Them Fool You!

As Quinn and her squad explore the Desert of Beginnings, hidden mechanical gimmicks will emerge to block their path, explode on contact, and more! Keep the team safe by recognising signs of these traps.


Use Gimmicks to Your Advantage & Find Enemy Weaknesses! 

Exploring the world of Arc of Alchemist™ you will notice special gimmicks that can only be activated with the Lunagear. Use these gimmicks to your advantage to light up lamps and also weaken larger and stronger mechanical bosses!

Arc of Alchemist Screenshot

Posted in Arc of Alchemist, Idea Factory International, Iffy, News, News Flash, RPG, Screenshots

Arc of Alchemist Launches on PS4 in January 2020

Posted on November 22, 2019

Arc of Alchemist Launches on PS4 in January 2020

We are excited to announce that the desert-filled RPG Arc of Alchemist™ will be heading to Europe on January 31, 2020 for PlayStation®4 physically and digitally! 

Check out the new Opening Movie Trailer here

Arc of Alchemist Characters - Sandra Waynwright

The Story

Enter the desert in search of the key to save humanity – the Great Power. One year, the king declared that he would send a large-scale investigation team to the Desert of Beginnings.

Chosen to captain this mission, Quinn Bravesford leads her soldiers into battle against a swath of enemy nations for the sake of her kingdom. Quinn gazes at the ancient alchemic device, the Lunagear, within her hand. According to the legends of yore, once the Lunagear is equipped with the four Orbs, it will unlock the Great Power that will save humanity. Only one Orb resides in Quinn's Lunagear. Collecting the four Orbs for the Lunagear, however, is a mere legend. 

With the threat of dangerous creatures and Machine Dolls wandering the desert, one of the enemy nations, the Principality of Neuhaven, has dispatched their military in search of the Great Power. Now, Quinn and her band of allies must fight against the Principality of Neuhaven in hopes to find the Great Power and save humanity. Quinn steels herself, but even so, she can't help but doubt the existence of the Great Power…

Arc of Alchemist characters - Quinn Bravesford


Key Features

Newly Polished and Ready for Battle – In the Western release, players can explore the Desert of Beginnings with updated system UIs and new base facilities for better character leveling. With this update, players can now choose from 7+ playable characters, each specializing in unique weapons, attacks, and abilities!

Four Orbs to Rule Them All – Wielding the Lunagear allows players to combine two of the four elemental Orbs: Fire, Earth, Water, and Wind. Use the Lunagear to combine the elements and manipulate organic and mechanical environments to open new pathways and reach new heights, and even combine two Orbs to create special effects!

Build a Strong Base and Conquer – The Base is an oasis for the party to relax and reconfigure themselves for the next fight. Strategize the next plan of attack by customizing troop formations and setting each character’s battle tactics. Swap Orbs in your Lunagear to find a combination best suited for your next adventure. Swap, upgrade, and alter each character’s equipment tailored to your playing style. Assign active and passive abilities, boost character stats, and build facilities that will help improve your party’s makeup!

Amass Items and Exchange – Around every sand dune lies a multitude of treasures. Seek out items that can be used to equip and strengthen your party or exchange materials goods to alter a weapon’s appearance. Some weapons can only be forged with special materials, so be wary of what you sell!

Arc of Alchemist Characters - Sharon Valver

Posted in Announcement, Arc of Alchemist, Idea Factory International, Iffy, News, PS4, RPG, Screenshots, Trailer

Iffy's News Flash #39

Posted on October 09, 2015

Hello everyone!
We are very happy to announce that we shall be attending the MCM London Comic Con at the end of October!
We’ve got some exciting things planned for everyone who comes to visit us, so we hope to see you there!
MCM London Comic Con will take place 23rd - 25th October at the ExCeL Centre in London. Will we see you there?
Umio would really like you to go...

Posted in Comic Con, Idea Factory International, MCM, Megadimension, Neptunia, News, News Flash, Umio

Iffy's News Flash #37

Posted on September 25, 2015

Hello everyone!
This week we have a jet setting edition of the News Flash, featuring exciting events all around the world!
Last weekend, we aired a special message at Touhoucon 2015 in Los Angeles, California (18-21 September)! Plus, we do a quick unboxing of the Amnesia: Memories Remnants of Love Keepsake Box and more!
Happy Birthday to the coolest, most logical, glasses-wearing Amnesia: Memories bachelor, Kent! How would you celebrate this momentous occasion?
Meanwhile, Neptune’s adventures in the Nippon dimension continue! She has been spending her time visiting old friends and family at the Super Potato in Akihabara…
and encountering ferocious beasts at the cat cafe! Where do you think she will end up next?

Posted in Amnesia, Birthday, Hyperdimension, Idea Factory International, Kent, Limited Edition, Memories, Nep Nep, Neptunia, News, News Flash, Touhoucon 15, Unboxing